We have seen in the past eight months the whole world had literally come to a standstill due to the onslaught of COVID-19. But certain essential sectors continued to work despite the lockdowns.
Though most of the world was trying to work from home, the internet kept us on the go. We were able to work, conduct business and even entertain ourselves only through online mediums. Two major platforms kept us engaged, one was the OTT, and the other was social media.
We observed that as soon as the engagement increased on these platforms, there was considerable increase in traffic followed by a lot of advertising. Let us have a look at Social Media.
We simply cannot overlook the dominance of social media in our lives. An average individual seems to spend around three hours daily on social media be it Facebook, WhatsApp, Twitter, Instagram, YouTube, messaging/sharing information on communication applications or goggling something on the internet. Not so surprising, this time spend is inversely proportional to age. So, there is hardly any medium that can hold our attention for such a long period of time.
In the last 10 years or so, social media has become an integral part of our lives. Ask yourself one question as to what you do the first thing in the morning after waking up and what is the last thing that you do at night before going to bed. There will probably be only one common answer that you look at your mobiles for the latest updates/activities on all the social media platforms that you are a part of.
The influence of social media has not stopped there. It has started building our point of views and opinions and has also started getting a hold on the choices that we make.
Before we consider how advertising and marketing has found its foothold on Social Media, let us have a look at some facts and figures.
Hard facts about the reach of social media:
- There has been a significant year on year increase of over 9% in the number of internet users around the world. The count has reached an astonishing figure of almost 4.5 billion.
- The user’s count of social media is not far behind. With an equal percentage year on year increase of 9%, worldwide social media users account to almost 3.5 billion.
- Daily around 2.5 hours per person are exhausted on surfing through social media and messaging networks.
- Almost 50% of the browsing on social media is directed towards searching products and services.
- Around 75% marketing experts are of the opinion that there is still a long way to make effective use of social media.
Aren’t these ominous signs that social media marketing is here to stay and will grow by leaps and bounds?
To cut the long story short, we have accepted social media as a part of our lives. There is an adage, if you cannot beat them, join them. That is precisely what the advertising and marketing world has done to the social media. They have used it as an effective medium for promotion of goods and services.
Advantage Social Media Marketing
The biggest advantage that social media marketing has over any other conventional marketing is that all activities can be tracked from end to end, till the last individuals IP address. It can be targeted and controlled with respect to the probable target audience. Be it impressions, views or clicks all gets captured. This makes it easy to calculate the Return on Investment (RoI) on all the activities.
Social Media also gives companies an opportunity to increase their brand awareness and recall. It can generate inquisitiveness about a product or a service and tell their story in a much better way.
The reason and the statistics mentioned earlier are a true testimony of the fact that Social media marketing is a must in the company’s business development mix.
Now that we know its inevitability, let us understand in our next blog titled – The Ten Steps Formula of using Social Media Marketing for Business Growth, how we can use Social Media marketing to increase the online presence of a brand, product or service and result in getting more leads and business especially in the New Normal World post COVID-19.
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If you are in Pune or Mumbai or for that matter anywhere in the world, Brand Aura can help you with the best Digital Marketing services. We provide excellent offerings across the Social Media Marketing spectrum.
Our Services include:
Creating a Brand Kit | Logo Designing | Digital Marketing I Website Development | Social Media Engagement Services | SEO | Paid Campaign Management | Offline Advertising | Corporate Events | Graphic Designing
Give us an opportunity to work on your social media marketing and you can continue to focus on your core strength. Together we can increase the Aura of your Brand!