The Internet is a crowded place and like any other crowded place, it is filled with numerous things that your brand must familiarize itself with before diving deep into it and come out trumps. So how do you do something that will make people sit up and take notice of your brand in the Digital Space? That is the question at the core of the digital strategy and online marketing. Our data driven team has at its disposal the knowledge, skills and experience necessary to find a relevant solution that strengthens your digital presence and identity and communicates your story to the right audience.
You want to hit the market with a bang, so you want your brand to be everywhere on the social media – Facebook, Twitter, YouTube, Pinterest, Instagram, etc. Brand Aura can always put you on all these platforms. But would that make sense to the objectives of your brand. Being at the right place at the right time results in optimum return on investment (RoI) and that is what makes sense and that is what we at Brand Aura believe in when it comes to a social media marketing strategy. We facilitate brands connecting the right dots for optimized results.
Advertising Automation & Campaigns
BrandAura collaborates with its clients to understand their brand journeys and design integrated experiences through Automated Advertising Campaigns. We leverage statistics through different platforms and deploy data driven advertising strategies that create the right brand experiences at precise moments and target it to the right consumer base resulting in optimum return on investments. Properly implemented advertising management solutions include Facebook Ads for lead generation as a component of revenue generation, and a variety of other social media marketing channels. We utilize an array of tools like Google Ads to help our clients maximize the revenue generated directly from their websites.
Online Reputation Management
Your online reputation can be the difference between browsing customers choosing your product or services over those of your competitors and is most often led by factors such as online reviews. BrandAura’s online reputation management service is designed to protect you from unprovoked attacks and inaccurate or misleading information that could translate into lower sales. This includes doing timely surveys of your customers to get feedback that will quickly point out any flaws in your level of service and provide data pointers and suggestions where you can make improvements.
Analytics And Insights
BrandAura measurably improves the Marketing Performance with Advanced Analytics Services. We use tools, services, and solutions that help results-driven business owners and marketing executives to accurately measure, track, and quantify each single advertising strategy which includes reviewing the periodic Google Analytics of the company website. With the right marketing analytics in place, you’ll be able to spot the trends driving (or hindering) your marketing performance. Armed with this data, Brand Aura will optimize your strategy to measurably increase leads and sales from the web.
In the Marketing world ‘Content is the King’. Content marketing strategy also covers a broader range of functions outside of your website. A well thought out plan needs to cover all aspects of your online presence, right from PPC advertising to any other content that you provide over other online platforms. BrandAura ensures that by having an integrated content management strategy that covers all areas of your online presence, you can ensure that your company projects a consistent image and right message.
Competitor And Market Analysis
Winning with online marketing requires you to know the landscape, including who your top competitors are and how you compare with them across the web. Ultimately, the growth of your company depends on how you stack up and what opportunities are available to close any gaps and get ahead of your competition. With a thorough competitive analysis from Blue Corona, Brand Aura will identify the Strengths, Weaknesses, Threats, and Opportunities from a digital marketing perspective.